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The Alpha Beta on 17th street in Costa Mesa. This was a classic late 40's, early 50's 'supermarket'. The neon sign and the palm tree scream post-war SoCal.
This Alpha Beta was closed when Ralphs purchased the chain.
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Photographs of Newport Beach and Orange County, California. Newport Beach, Costa Mesa, Balboa Island, Orange County, The Balboa Saloon, Catalina Harbor, beach, photographs, pictures, travel